Creating Meaningful Executive Communications

Opportunity
The client wanted help with executive messages to celebrate and honor holidays. The communications needed to be fresh, sincere and in a voice that sounded like their company, while tying the holiday to the company’s values.

Our Approach
We created email content that is readable, sincere, interesting and meaningful to the employees who receive it. The holidays are always tied back to the company’s values. Because it is ghostwritten content, we started by reading through previous years’ emails to ascertain the company’s style and voice. We also familiarized ourselves with the company’s values to ensure we include the connection between the holiday and the values. We researched the holidays to find interesting and new facts and quotes to add to the content. For the first few, the client sent the email content back with small changes so we could continue to tweak the voice and style to get it right.