Social Media Vocabulary

Don't worry. There will not be a test.

Check in: Users can map their physical location at any given time by tagging their location in a status update. 


Comment: A reply to a post. 


Engagement: Engagement refers to any action taken by a social media user on your page. This can be in the form of Likes, Reactions, Shares or Comments. For example, if a user on your Facebook page has reacted to your post by choosing to Like it, they have engaged with that particular post.


Ephemeral content: Ephemeral refers to content on social media platforms that disappear after a set period of time. This type of content is seen most frequently on Facebook, Instagram and Snapchat. For example, Instagram Stories (and Facebook Stories) are limited to a lifespan of 24 hours. On Snapchat, messages to friends disappear as soon as the user has left the app – after having opened the message.


Events: Facebook events are an easy way to keep those who have liked your Facebook page informed of upcoming events. You can easily share information about the event—a description, directions, time and date, photos—and ask for RSVPs.


Filter: Filters are used on certain social media platforms as a way for users to edit their photos. Each filter offers an overlayed effect that can be placed onto images. This feature is most popularly used on Instagram.


Handle: A handle refers to a user’s account name on Twitter, but it can be in reference to other social platforms, too. Each handle is unique and can be used to find or mention other users on the platform. A user’s handle is the ‘@’ symbol, followed by the account name.


Hashtag: A hashtag on social media refers to a word or phrase that follows the # symbol.  Hashtags are used on social media as a way to find content about a specific topic, or as a way to mark a user’s content so it can be easily located by other users. For example, if a user posted using #mediaupdate, other users can locate that content searching for that hashtag. On Twitter, popular topics, or hashtags, can be found in the Trending Topics section of the page.


Impression: Impressions are the number of times a post has been seen by users on social media. For example, if five people see a post on Facebook, that means it has five impressions.

Like/React: To click the thumbs-up/heart/star button below a post to indicate support or approval of the post.

Meme: Typically, these are funny pictures with text. The photo at right is an example of the popular "Doge" meme.


Profile: This is where individual members share information about themselves, including their interests, job history, education, religion, politics, relationship status, location (past and present), and favorite music, movies, companies. 

Share: Shares refer to the number of times that a user’s post has been reposted on social media. Social media platforms include a Share button to repost other users’ content to your own account. For example, clicking the Share button on Facebook gives you the option of sharing a post with another friend, on your page or via Facebook Messenger.


Story: A Story – either on Instagram or on Facebook – is a collection of photos or videos that are shared with your friends or followers on the platform. Stories are only visible for 24 hours, making them ephemeral.


Troll: Similar to the trolls in children's tales that live under bridges, social media trolls are people who deliberately start trouble online. They may post a mean-spirited comment or review.

©2019 by Small Potatoes Communications.

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