the team

We're an exceptionally talented team of writers, designers and creative thinkers passionate about solving problems. We’re smart, yet curious about your business. We’re playful, yet serious about delivering exceptional communications that make your life easier. We understand the challenges facing corporate communications teams because we’ve overcome them before.

Big Fry | President & Owner

Beth Clauss

Mama. BIPOC and LGBTQIA+ ally (work-in-progress). Anglophile. Awkward cyclist. Yogi. Three LLCs and counting. Standing is the new sitting believer. Optimist.


How do you describe what you do for a living to family and friends?

I transform the way the world communicates.


What are your favorite projects to work on?

Projects that challenge me to learn something new.


What did you want to be when you grew up?

Radio DJ and astronaut.


What accomplishment are you most proud of?

My kids – they are changing the world (for good, not evil). (I hope.)


What’s your favorite potato dish?

Crinkle-cut fries from Grace Meat+Three.

Celebrity Encounter

I got beaked by Fred Bird during the 2013 NLCS and it was one of the best moments of my life. This is a Big Deal if you are from St. Louis.


First Job

St. Louis Bread Co.


Best Compliment Received

“You changed my life.”

Project Manager

Abby Doermann

Game Designer. Musical Theatre Expert. True Crime Aficionado. Marvel Nerd. Enthusiastic Home Chef. Avid Swimmer. Coffee Enthusiast.

How do you describe what you do for a living to family and friends?
I keep all the plates spinning! More specifically, I manage people, money, and labor to see projects to cohesive completion.


What are your favorite projects to work on?
Anything where I get to give artistic input.


What did you want to be when you grew up?
Ballerina


What accomplishment are you most proud of?

Opening several shows on Broadway in the 2019-2020 season.


What’s your favorite potato dish?

My Polish family's potato pierogis.

Celebrity Encounter

I returned Timothee Chalamet's iPhone to him after he left it in my office bathroom


First Job

Teaching swim lessons at the YMCA


Drink of Choice

Manhattan

Associate Creative Director, Copy & Content

Staci Falk

Copy goddess. Dog mom. Bleed blue. Loyal advocate. Subaru owner. Coffee snob. Big movie fan. Restaurant groupie. IU lifetime alum. Food lover. Music addict.


How do you describe what you do for a living to family and friends? OR How would you describe your job to a bunch of five-year-olds?

I write words to share information about people, places and things.


What are your favorite projects to work on?

I love working with clients to create the right messaging, voice and tone. I dig deeper to find points of differentiation to engage audiences.


What did you want to be when you grew up?

Taller. I’ve always been the shortest. I found a passion for writing when I was 10. I never stopped.


What accomplishment are you most proud of?

Being able to build a career on my ability to write has been a huge achievement, even if my parents don’t really understand what I do for a living.


What’s your favorite potato dish?

Potato skins with marinara sauce.

Best Childhood Memory

Being a flower girl in my mom and dad’s wedding


Drink of Choice

Bushmills and club soda on the rocks with a slice of lime


Favorite Travel Destination

Paris

Writer, Proofreader and All-Around Good Fry

Jane Brda

Mom to two wonderful young men. Happy wife. Book nerd. Bi-vocational minister. Tree-hugger. Motto: All dogs are good dogs. Blues Hockey fan. Extraverted introvert. Hoarder of pens. Tea snob. Grateful. 


How do you describe what you do for a living to family and friends? 

I tell family and friends that we help businesses and individuals develop communications that allow them to present themselves in professional and engaging ways. 


What are your favorite projects to work on? 

I love to work on projects where I get to brainstorm ideas with a group (especially naming things). I also really love to proofread; it’s my happy place. 


What did you want to be when you grew up? 

A pastor or a writer 


What accomplishment are you most proud of? 

Going to school while working two jobs and taking care of my family. 


What’s your favorite potato dish? 

Just one? Hmmm. I’d say I’m partial to sweet potato casserole.

CELEBRITY ENCOUNTER 

I once met Willie McGee and Ozzie Smith in a Red Lobster in a St. Louis suburb. I got both of their autographs on a Red Lobster card. What more can we do for the seafood lover in you indeed! 


BIGGEST ADDICTION

Tea 


FIRST JOB

White Castle

Art Director

Kelly Wagner

Professional creative. Classical violinist. Rabid font collector. Museum enthusiast. Eager traveler. Pen and watch aficionado. Coffee/caffeine lover. Foodie and home chef. Never met an art medium I didn't like. Been drawing on the walls since childhood.


How do you describe what you do for a living to family and friends?

I use words and art to persuade, inform, and inspire — making it easier for you to see other people’s ideas, and for other people to see yours.


What are your favorite projects to work on?

I like projects that allow me to connect deeply with the client and make a meaningful difference in their business and with their customers.


What did you want to be when you grew up?

I wanted to be an artist and was discouraged from it by concerned family members. So instead, I became a writer. Currently a creative and aspiring digital nomad.


What accomplishment are you most proud of?

I once traveled with a small group through six countries in Europe via a mountain bike with 50 pounds of equipment and a ten-dollar-a-day budget. Learning to communicate in four different languages, we stayed with a new family each night, sleeping in backyard gardens, forests, and fields, and gaining a new appreciation for human kindness.


What’s your favorite potato dish?

Toasted garlic mashed potatoes with brown gravy.

Best Childhood Memory

The smell of a freshly-opened box of crayons


First Concert

Cyndi Lauper, 1987


First Job

Penguin’s Frozen Yogurt

Vice President, Communications Strategy and Development

Michelle Foster

Proud wife and mother of three. Extroverted introvert. Food is my love language. Retail therapy, expert level. Ted Lasso Promoter. Harry Potter. Marvel Cinematic Universe (Team Cap). Obsessed with internal communications and employee engagement. 


How would you describe your job to a five-year-old?

I use words and pretty pictures to tell awesome stories to help people learn and make them happy. 


What are your favorite projects to work on?

I love developing strategies for employee engagement improvements. Diving into those results, understanding the why behind them and coming up with action plans to improve the employee experience is my jam. 


What did you want to be when you grew up? 

In elementary school, I wanted to be a teacher (hard nope). In high school, I wanted to be a web developer. I definitely lucked into finding the right career for me!


What accomplishment are you most proud of?

Other than bringing breath-takingly cute and brilliant children into the world, I would say developing a breakthrough benchmarking model that correlates communications actions and effectiveness with business results.


What’s your favorite potato dish?

My husband’s mashed potatoes. He’s the official potato preparer at our house.

Most embarrassing moment 

Asking Justin Timberlake if he thought I was dumb 


Drink of Choice

Dirty Martini


Favorite quote 

“Be who you are and say what you feel, because those who mind don’t matter and those who matter don’t mind.” Bernard M. Baruch

Storyteller | Multimedia Specialist

Marcos Huaman

Peruvian-AmerIncan. Proud of Heritage. Devoted Christian. Mind of a Nerd, Heart of an Artist, Soul of a Wandering Traveler. Passionate Cook. Fútbol is Life. Wannabe Musician. Technology Fanatic & Connoisseur. Resilient Survivor. Loving Son, Nephew, Grandson and Friend. Strangely enjoys Math.


How do you describe what you do for a living to family and friends?

I use a vast array of skills to bring stories to life, ranging from video, photography, animation, motion graphics, graphics, coding, and numerous others—thus enhancing brands, products, advertisements, promotions, websites, presentations, training materials in addition to many other projects. Though I strive to maintain a high aesthetic value, I place the same amount of dedication into functionality and technical aspects.


What are your favorite projects to work on?

My favorite projects begin with people. Any idea or product becomes much more powerful and compelling when a personal story is attached, leaving behind a lasting, resonating impression.


In the same way, I love to work on projects that combine multiple of my skills as they transcend the ordinary and thus present challenges that stimulate personal growth and inspiration.


What did you want to be when you grew up?

A funny story—often told by mom—about my infant years is that I wanted to become a shoe shiner and a fire fighter, as I was fascinated by the box shining tools and sliding down the pole at a fire station. I was required to wear uniform to school and cleaning my shoes was a daily routine that would have been made much easier by the box with the tools.


As I grew up, I drifted across numerous career choices including soccer player, musician, dancing performer, actor, scientist, chef, engineer, designer, film director, etc. until I discovered that I could combine multiple endeavors in my pursuit of making stories come to life.


What accomplishment are you most proud of?

Among all, I consider my transition into the United States culture and adulthood to be my proudest achievement. Despite coming here at the age of twelve without knowing the language nor the culture and facing many obstacles since then, I was able to adapt, learn the language and foster many abilities and connections that led me to developing my career and allow me to give back and help my family, here and in Peru.


What’s your favorite potato dish?

Causa Acevichada

Nicknames

Socram (name backwards-self assigned)

Marcurio (assigned by college friends, in reference to a Peruvian chef)

Macuto/Macoto (assigned by family)


Favorite Travel Destination

Perú :P

For my family, for the travel and for the food.


Biggest Addiction

Peruvian gastronomy, especially ceviche and its derivatives

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Email

LinkedIn

Senior Vice President of Content Strategy

Stilla McMahon

Type-A personality, detail-oriented, serial realist, happy wife, animal lover, proud Hungarian, Louisville Cardinals fan, loyal friend, sun worshiper, neat freak.


How do you describe what you do for a living to family and friends?

I work with a consortium of friends providing strategic communications support to large organizations.


What are your favorite projects to work on?

I enjoy developing communications strategy to support corporate initiatives, programs and events, and helping organizations bring great stories to life.


What did you want to be when you grew up?

I wanted to work in the news media, which I did for 16 years.


What accomplishment are you most proud of?

Reuniting my parents with their family after 43 years of being away from their homeland.


What’s your favorite potato dish?

Rakott krumpli (Hungarian layered potatoes)

First Job

Radio announcer


Drink of Choice

Kentucky Derby Lily


Most Treasured Possession

My wedding ring; Hungarian china would be second.

Designer/Illustrator

Jessie Schoenrock

Artist. Social media expert. Problem-solver. Mama to 3. Cake lover. Puppy enthusiast. St. Louis hype-woman.

How do you describe what you do for a living to family and friends?
I create words and pictures that help you remember brands.


What are your favorite projects to work on?
My favorite projects are logos and things with lots of creative freedom.


What did you want to be when you grew up?
I wanted to be an artist! But I went to school to be an interpreter and did that for 12 years.


What accomplishment are you most proud of?

Honestly, finally becoming an artist. I drew a really lovely sign language piece that has been purchased by two cool famous artists, and I’m super proud of that.


What’s your favorite potato dish?

Sweet potato casserole with a brown sugar crumble on top

Favorite Travel Destination

The mountains! I love the Rocky Mountain, National Park.


Drink of Choice

Cold Brew Coffee


Favorite childhood memory

Going to my Nana's house. She lived in a huge Victorian mansion in GA. She always made a great-big deal out of everything and exaggerated all stories. Being around her made me feel like a bid deal, too. Also, probably added to my flair for the dramatic.

Associate Creative Director, Copy & Content

Nicole Farrelly

Word nerd. Dog mom. Music junkie. Diehard Cardinals and Blues fan. Animal lover and equestrian. Diet Coke and tea addict. Aspires to keep houseplants alive. Requires sunshine and annual beach time.


How do you describe what you do for a living to family and friends? OR How would you describe your job to a bunch of five-year-olds?

I use words and work creatively to tell stories and simplify complex ideas.


What are your favorite projects to work on?

I like a good challenge, whether that’s understanding a complicated issue or thinking of how to organize content in a way that is intuitive and tells a story that should be heard. I also love to have fun while I work, so any project that checks those boxes.


What did you want to be when you grew up?

I was always that journalism kid! I wanted to end up as the Editor-in-Chief of a magazine or an award-winning investigative reporter.


What accomplishment are you most proud of?

Starting my own company and freelance career, when most people thought it was time to “get a real job.” The people I’ve professionally rubbed elbows with and learned from, the projects I’ve accomplished, and the amount of knowledge I’ve picked up along the way has been invaluable.


What’s your favorite potato dish?

That’s like asking what’s your favorite song! I’d probably have to go with the tried and true French fry.

Best Childhood Memory

Riding horses, most fondly “my” horse Maggie


Favorite Travel Destination

Michigan


Best Advice Received

Know what you don’t know

Consulting Creative Director

Joy Marcus

Independent thinker. Solver of problems. Supportive team member. Public policy nerd. Fan of empowering science fiction. Aspirational.


How do you describe what you do for a living to family and friends? 

I make communications products beautiful as well as easy to understand and use. In user experience, it's called low-friction design. Or, as usability consultant Steve Krug puts it, "Don't make me think."


What did you want to be when you grew up? 

1. Actress, 2. Executive director of an arts not-for-profit. (I'm grateful those things didn't work out because I love being a designer.)


What accomplishment are you most proud of: 

We are close with our only child in her twenties; she likes hanging out and talking with us.



My favorite childhood memory: 

Attending my father's lecture class when he was a professor at Georgia State University.


My drink of choice: 

Margaritas, but only in the summer when sharing with others.


Favorite potato dish: 

Frittata

INTERESTED IN JOINING THE TEAM?

We're always on the lookout for fantastic talent that wants to transform the way the world communicates. If you think you'd be a great fit for our team, let us know!