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Beyond the rainbow: How brands can show up for the LGBTQ+ community

The days leading up to June in the United States are filled with change – rainbow flags in windows, rainbow merch on hangers, brand campaigns that celebrate everything that makes the LGBTQ+ community vibrant.

Pride Month is when we in the LGBTQ+ community celebrate our past, present and future. We thank those who have painstakingly paved the way for us, like Marsha P. Johnson. We support those who have come out and show them they have a home with us. We replenish our strength and motivation to keep moving forward.

Pride Month is a time of celebration and support for the LGBTQ+ community. As the movement has grown, though, more brands are showing their support. With so many organizations taking the time to implement colorful campaigns and exciting events, coming up with a unique point of view for your brand can seem daunting.

So, how does your company show its support for the LGBTQ+ community during Pride in a refreshing and genuine way?

The first option is simple: turn to members of the community within your own organization. Ask for their opinions. Pride is about inclusion and respect, so take action and include members of the community in your conversations.

Second: learn from the movement. Do some research on the history of Pride and why it is so important. Understanding who Pride is for and why is crucial.

Third: make it a year-round event. Members of the LGBTQ+ community don’t just exist in June. We’re always here, and we need consistent commitment. If your organization truly wants to show your support for Pride, make it a part of your culture.

If these suggestions seem difficult, you may need help transforming your culture and revamping your communications. Seek assistance with:

  • How to show support for all employees, regardless of gender identity or sexual orientation.

  • How to invite members of the LGBTQ+ community to the table for policy discussions.

  • How to update your corporate language to be more inclusive and supportive.

Pride is a movement – a bright and colorful celebration for a bright and colorful community. Work to refresh your corporate culture so everyone around you feels supported all year long.


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