What We Do

At Small Potatoes, our approach starts with people. We design communications that meet audiences where they are whether that’s employees needing purpose, franchisees seeking alignment, boards looking for direction or investors expecting confidence. By listening first, we uncover what matters most and then bring it to life with a solid strategy that combines imagination and excellence.

Collaboration is at the heart of how we work. We support executives, corporate communications teams, HR and development leaders with solutions that are as practical as they are game-changing. Your experience with Small Potatoes is meant to be fun and the outcome valuable, no matter what we're tackling together.

Your Pain Points

Telling a clear, consistent and compelling story to the board of directors
Sharing your vision successfully with employees
Aligning leadership messages across functions and geographies
Translating complex strategies into communications people can actually act on
Building trust and credibility with investors and stakeholders
Keeping communications timely and effective without overloading teams
Making sure critical messages reach frontline employees

Life with Small Potatoes

Focus your energy on running a successful business
Be understood by your board, your employees and your shareholders
Bring your strategy to life through communications that connect and inspire
See your leadership messages delivered with clarity and consistency
Empower your teams with the tools and strategies they need to succeed
Build stronger relationships inside and outside your organization
Gain confidence knowing your communications are polished, effective and people-first
Create space for innovation by removing communication roadblocks

In our Clients' Words

"Small Potatoes Communications is more than just great people doing great work, they’re partners who make businesses and brands better.

Michelle and her team learn about their customers, the goals, and strategies most important and do their magic to make the vision and the words come together to bring great clarity to all stakeholders. The SP team are smart, creative and great connectors who play an integral role in the achievement of higher goals.

Kudos to this team, which is anything but small potatoes."

Jim Norberg

CEO, Krispy Krunchy Foods

Your Pain Points

Reaching employees across different roles and geographies
Driving awareness and participation in programs like open enrollment, training or engagement surveys
Translating leadership strategy into clear, employee-friendly messaging
Managing competing priorities with limited time and resources
Ensuring consistency across channels, regions and leaders
Creating communications that are engaging and inspire action
Measuring the effectiveness of internal communications
Building trust while navigating sensitive topics like change or restructuring

Life with Small Potatoes

Increase your creativity and reach with a true thought partner to help you shape and execute communications strategy throughout your company
Deliver campaigns that employees actually read, understand and act on
Reach every employee from frontline teams to remote staff with accessible communications
Free up your time to focus on strategy instead of scrambling on tactics
Get tools, templates, and messages that keep leaders aligned and confident
Improve employee participation and engagement in key programs
See people-first communications that hit the mark
Gain a partner who cares as much about your success as you do

In our Clients' Words

“Small Potatoes Communications is a full-service agency that handles the complete spectrum of communications needs. From writing and editing content to the development of multimedia collateral including graphics, video and podcasts, the team provides a seamless experience from start to finish.

They were also instrumental in producing materials for our annual franchisee conference with 1,000+ virtual attendees. They’re well-resourced with talented people and are able to meet aggressive timelines as a result."

Allison Strickland

Senior Internal Communications Leader

Your Pain Points

Standing out in a crowded franchise and investment market
Building trust and excitement with potential franchisees or partners
Showcasing franchisee success stories in a way that feels authentic
Creating sales materials that balance financial performance with brand culture
Translating growth strategy into clear, compelling communications for prospects
Telling a consistent story across corporate, field and franchisee audiences

Life with Small Potatoes

Get a franchisee sales story that’s as compelling as your brand experience
Showcase your brand as both a smart investment and a great culture to be a part of
Focus your team’s energy on building relationships while we handle the communications
Share polished, on-brand sales decks and collateral that stand out
Lean on a true thought partner to help refine your growth messaging and approach
Build consistency across your development communications, from conferences to one-on-one pitches
Strengthen credibility with prospects by highlighting franchisee voices and success stories
Partner with a team that’s as invested in your growth as you are

In our Clients' Words

"I had the pleasure of working with Small Potatoes at multiple firms I have worked with, on franchise sales marketing and content development. They have exceeded our expectations at every turn. Their team brought a creative, strategic and collaborative approach that elevated our brand message and made our materials both compelling and impactful. They combine deep industry knowledge with fresh, engaging content that truly resonates with prospects and our guests. I highly recommend them to anyone looking to strengthen their marketing and storytelling."

Jennifer Striepling

Global Development Leader

Your Pain Points

Communicating complex financial information in a way that’s catches investor attention
Balancing transparency with strategy in investor updates and reports
Building trust and credibility with current and prospective investors
Aligning messaging between executives, finance and communications teams
Making presentations and earnings materials engaging and understandable, not just data-dumps
Ensuring consistency across quarterly updates, board decks and investor events
Managing tight timelines and high expectations with limited resources
Highlighting long-term strategy while addressing near-term performance

Life with Small Potatoes

Share your company story and financial results with clarity and confidence
Deliver strategic and thoughtful investor communications that are on-brand
Turn complex concepts into messaging investors can easily understand
Focus leadership’s time on strategy while we handle the narrative and design
Gain a thought partner who knows how to balance detail with big-picture storytelling
Build investor confidence through consistent, credible and compelling communications
Strengthen alignment across executive, finance and communications teams
Partner with a team that understands the pressures of IR and helps you deliver with excellence

In our Clients' Words

"I am thoroughly impressed with Michelle and the entire Small Potatoes team. Our first interaction with them involved a refresh of an investor presentation. They did an excellent job. By proactively researching materials used in prior communications, they perfectly balanced “newness” with our brand standards and communication style. The product was so good, we posted it to our corporate website as a permanent addition, and we have repurposed many of the slides for materials used at investor conferences and our quarterly earnings webcast. Small Potatoes has been an excellent partner, and we look forward to working with their talented team in the future."

Andy Regrut

Vice President, Investor Relations

Kimball Electronics

Our Sweet Spots

What We Do

Your Pain Points

Life with Small Potatoes

In our Clients' Words

Your Pain Points

Life with Small Potatoes

In our Clients' Words

Your Pain Points

Life with Small Potatoes

In our Clients' Words

Your Pain Points

Life with Small Potatoes

In our Clients' Words

Our Sweet Spots

Communications Strategy and Planning

Creative
Campaigns

Presentations

Our Sector Expertise

Food & Beverage

Global
Manufacturing

Government

Let's Get Started

What We Do

Your Pain Points

Life with Small Potatoes

In our Clients' Words

Our Sweet Spots

Communications Strategy and Planning

Creative Campaigns

Presentations

Our Sector Expertise

Food & Beverage

Global Manufacturing

Government

Let's Get Started

Creative
Campaigns

Global
Manufacturing